MBA691 Final Project

Topics: Financial statements, Balance sheet, Cash flow Pages: 28 (7207 words) Published: January 28, 2015


Final Project: Netflix Analysis
Herzing College Online
MBA 691: Graduate Capstone Project
December 13, 2014
Dr. Jeffrey Snider

Table of Contents
Executive Summary………………………………………………………………………………3 Introduction……………………………………………………………………………….4 Organizational Analysis...............................................................................................…...4 Netflix Overview……………………………………………………………………….....4 Organizational Structure…………………………………………………………………..6 Competitors………………………………………………………………………………..6 Corporate Management……………………………………………………………………6 Leadership and Diversification. …………………………………………………..8 Locations…………………………………………………………………………………..8 Mission and Vision.……………………………………………………………………….9 Cultural Environment..…………………………………………………………….9 Strategy………………………………………………………………………………… .10 Goals. ……………………………………………………………………………10 Marketing Analysis………………………………………………………………………………10 Product Mix……………………………………………………………………………...11 Product Strategies………………………………………………………………………..12 Market Segment………………………………………………………………………….12 Competition………………………………………………………………………………12 Sales Method……………………………………………………………………………..13 Marketing Plan…………………………………………………………………………...13 Environmental Analysis………………………………………………………………………….14 Internal Analysis…………………………………………………………………………14 External Analysis………………………………………………………………………...15 Financial Analysis………………………………………………………………………………..16 Balance Sheet…………………………………………………………………………….16 Income Statement………………………………………………………………………...17 Statement of Cash Flows………………………………………………………………...18 Statement of Stockholder Equity………………………………………………………...18 Stocks…………………………………………………………………………….19 Financial Ratios………………………………………………………………………….20 Netflix Financial Issues…………………………………………………………………………..21 The Problem in 2011……………………………………………………………………..21 Operations Management…………………………………………………………………………21 Social Responsibility…………………………………………………………………….22 Code of Ethics……………………………………………………………………………22 Ethical Issues…………………………………………………………………………….23 Privacy Laws……………………………………………………………………..23 Consumer Trust…………………………………………………………………..23 Human Resource Needs………………………………………………………………………….23 Cultural Training…………………………………………………………………………24 Unique Policies…………………………………………………………………………..24 Technology Needs……………………………………………………………………………….25 Competitive Technology…………………………………………………………………25 Recommendations………………………………………………………………………………..26 Conclusion……………………………………………………………………………………….26 References………………………………………………………………………………………..27 Appendix A: Balance Sheet……………………………………………………………………...31 Appendix B: Income Statement………………………………………………………………….32 Appendix C: Statement of Cash Flows…………………………………………………………..33 Appendix D: Stockholder Equity………………………………………………………………...34 Appendix E: Financial Ratios……………………………………………………………………35 Appendix F: Code of Ethics……………………………………………………………………...36

Executive Summary
This report analyses the mission, vision, management, leadership, market structure, internal and external environments, products, financial performance, social responsibility, ethical issues, as well as human resource and technology needs of Netflix Incorporated. As the world’s leading Internet television network, the company suffered losses due to strategic errors but were able to reorganize and experienced remarkable revenue growth. The recommendation is for Netflix to continue their efforts to expand their streaming operations globally and concentrate on increasing their technological advancements. The development of new apps and customer-friendly software will allow Netflix to maintain its competitive advantage, funding their expansion efforts. As Netflix continues with their unique human resource policies, marketing efforts, plans for expansion, and excellent customer service, investing in the company appears to be a rewarding endeavor.

Netflix Analysis
Potential investors and even subscribers of Netflix require knowledge to make quality decisions regarding their...

References: BrandChannel.com. (2011, October 14). Netflix Quashes Qwikster and Gets On With It. Retrieved November 28, 2014, from brandchannel.com: http://www.brandchannel.com/home/post/2011/10/14/Netflix-Quashes-Qwikster-and-Gets-On-With-It.aspx
Busch, K
Businessweek. (2014). Netflix, Inc.: Private Company Information. Retrieved November 13, 2014, from investing.businessweek.com: http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=32012
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DailyFinance.com. (2014). Netflix Financial Ratios NFLX. Retrieved November 28, 2014, from dailyfinance.com: http://www.dailyfinance.com/quote/nasdaq/netflix/nflx/financial-ratios
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McCord, P. (2014, January). How Netflix Reinvented HR. Retrieved December 04, 2014, from hbr.org: http://hbr.org/2014/01/how-netflix-reinvented-hr
NASDAQ.com
Netflix. (2014). Code of Ethics. Retrieved December 01, 2014, from ir.netflix.com: http://ir.netflix.com/documentdisplay.cfm?DocumentID=73
Netflix
Netflix. (2014). Netflix - Watch TV Shows Online, Watch Movies Online. Retrieved November 21, 2014, from netflix.com: http://www.netflix.com/confirm
Netflix
Netflix. (2014). Netflix Media Center. Retrieved November 21, 2014, from netflix.com: http://www.netflix.com/MediaCenter
Netflix, Inc
Netflix, Inc. (2014, November 28). Netflix : Stock Quote & Chart. Retrieved November 28, 2014, from ir.netflix.com: http://ir.netflix.com/stockquote.cfm
Netflix, Inc
Netflix, Inc. (2014). Netflix, Inc. - Annual Report. Retrieved November 12, 2014, from ir.netflix.com: http://ir.netflix.com/secfiling.cfm?filingID=1065280-14-6&CIK=1065280
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SEC.gov. (2014). View Filing Data. Retrieved November 26, 2014, from sec.gov: http://www.sec.gov/cgi-bin/viewer?action=view&cik=1065280&accession_number=0001065280-14-000006&xbrl_type=v#
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Ware, N. (2014). On-demand culture: Digital delivery and the future of movies. The Journal of American Culture, 37(2), 238-239. Retrieved from http://search.proquest.com/docview/1560769223?accountid=159007
Winston, M
Appendix A: Balance Sheet
(Netflix, Inc., 2014, p
Appendix B: Income Statement
(Netflix, Inc., 2014, p
Appendix C: Statement of Cash Flows
(Netflix, Inc., 2014, p
Appendix D: Statement of Stockholder Equity
(Netflix, Inc., 2014, p
Appendix E: Financial Ratios
(DailyFinance.com, 2014)
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