Report on Consultancy Firm

Topics: Financial statements, Auditing, Audit Pages: 16 (4486 words) Published: August 6, 2013
A REPORT
ON

BUSINESS EXPANSION MARKET STRATEGY

By
VARUN SUDHAKARAN
ENROLLMENT NO. : - 12BSP1363

BLUESQUARE MANAGEMENT CONSULTANTS
INDIA PVT. LTD.

A REPORT
ON

BUSINESS EXPANSION MARKET STRATEGY

By
VARUN SUDHAKARAN
ENROLLMENT NO. : - 12BSP1363

BLUESQUARE MANAGEMENT CONSULTANTS
INDIA PVT. LTD.

A report submitted in partial fulfilment of the requirements of PGPM Program of IBS Bangalore

Date of Submission:

AUTHORISATION

I Varun Sudhakaran, hereby declare that the project entitled “BUSINESS EXPANSION MARKET STRATEGY” submitted to IBS Bangalore in partial fulfilment of the requirements of the PGPM Program is an original and bona fide work done by me.

Varun Sudhakaran
12BSP1363

ACKNOWLEDEMENT

I take this opportunity to extend my sincere gratitude to Dr. Prof. K Balakrishnan, Director, IBS Bangalore, for providing me this opportunity to work as an intern in a reputed organization like BlueSquare Management Consultants. I would like to thank the Directors of BlueSquare Management Consultants Mrs.Shuba Girish and Mrs.Kusum RH for their valuable inputs and feedback and for the exemplary patience while dealing with a timid intern who had no prior experience of working in a corporate organization. Thank you for your patience and support. I extend my gratitude to Prof. Sharon K Jose, whose unwavering faith in me, and an equal measure of encouragement and criticism and advice kept me on track to deliver my best in this internship and the project report. Last but not the least, I thank my parents and loved ones for all the support I received.

Varun Sudhakaran
12BSP1363

TABLE OF CONTENTS

Sl. No.| TITLE| Page No.|
1| Authorisation| 3|
2| Acknowledgement| 4|
3| Executive Summary| 6|
4| Synopsis| 7|
5| Company Profile| 8|
6| Introduction| 10|
7| Marketing in BlueSquare| 11|
8| Bank Auditing| 12|
9| Due Diligence| 14|
10| Financial Statement Analysis| 16|
11| Findings| 19|
12| Analysis| 20|
13| Limitations| 21|
14| Conclusion| 22|
15| Recommendations| 23|
16| References| 24|

EXECUTIVE SUMMARY

This report is the outcome of the research and survey conducted by Varun Sudhakaran, student of IBS Bangalore while working as an intern in BlueSquare Management Consultant, situated in BTM Layout, Bangalore. They are a team of young, dynamic and enthusiastic Chartered Accountants (CA) intending to provide professional and focused: Tax, Accounting, Legal and Advisory services for Corporate and Non-Corporate. Their main objective is to enhance value for its clients and their stakeholders.

The title of the project is “Business Expansion Market Strategy”

The major objectives of the project were to develop a Go-To Market strategy for BlueSuare and create market visibility and attract more prospective clients for BlueSquare. And also to get clear understanding of how banking industry works and how auditing and financial analysis is done. In Go-To Market strategy the assignment was to collect data of SME’s in Bangalore. And also collect data on location wise in Bangalore. The assignment was to contact and meet them personally and make them as prospective clients for BlueSquare. Regular follow-ups were done for the data collected. I was a member of auditing team of BlueSquare. The main objective of auditing was to check whether the balance sheet gives a true and fair view of the Company’s state of affairs and the profit and loss A/c gives a correct figure of profit of loss for the financial year. The methodology used for this was peruse through the previous year Long Form Audit Report, Inspection Report, Concurrent Audit Report, Income Audit report, Information Systems Audit, Statutory Audit Report and the replies for the irregularities found in the aforementioned report. Make note of any persisting irregularities remaining unaddressed as on the date of audit and get explanation of the...
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